Project Description
90 years of heritage wrapped in 6 yardsAn icon of South India, Nalli has become synonymous with silk and kanchipuram sarees. Nalli was established in the year 1928 and has been a leader in the textile and retail business for over 85 years. Nalli’s success story has a fairy tale ring to it. Started as a small retail store for silk sarees in Chennai by Nalli Chinnasami Chetti, the family-run shop did steady business for thirty years after which the grandson, Nalli Kuppuswami Chetty took over.In a radical departure from convention, Nalli Kuppusami decided that the shop would do no discount selling, an unheard-of prospect back in the 1950s. Since then it has been a pioneer in the field of textiles, leading the change for an entire industry. Soon, Nalli built an image of unrivalled quality at competent prices and its roster of loyal clients also grew multi-fold.
